We cooperated with the “Yukata no Machi Campaign” planned by Morioka City and promoted the city of Morioka wearing yukata. Morioka was selected by the New York Times as one of the “52 Places to Go in 2023” and is visited by many foreign tourists.
The “Yoichi” market in the Zaimoku-cho shopping district, where we conducted PR activities this time, is held every Saturday and attracts not only local residents but also many tourists, who actively promoted yukata to passersby under the blazing sun!
It was a very valuable experience to come into contact with Japanese culture.